How to Design a Business Card: 10 Professional and Creative Tips
There have been many advancements in technology and communication, yet one traditional method of communication in the business world has stood the test of time-the business cards.
In today’s competitive business landscape, a well-designed business card remains a vital tool for making a lasting impression. It’s often the first tangible representation of your brand that a potential client or partner will encounter. A business card needs to convey not just your contact information, but also the essence of your brand. This article will detail exactly how to design a business card that stands out, ensuring it reflects your professional identity with style and precision.Ready to get started? Here are a few essential tips for creating a corporate visiting card.
Focus on Brand Identity
When designing your business card, it is important that you take your brand identity into consideration. Predefined logo, brand colours, typography, and also any creative aspects you can relate to your area of expertise. For example, when designing business cards for lawyers, you could include a gavel or some other legal icon to make the business card more appealing.
Choose an Appropriate Design
When it comes to design, many new designers offer a selection of creative business card ideas. However, depending on the nature of your business, you should take care to ensure that the design will align with your intended audience or clientele. For example, a colourful and graphically designed card might not be suitable for an oncologist but would be suitable for a paediatrician.
Choose the Right Font
With so many styles of font available now, font has become a language of its own. Choose a font that conveys the tone of your business, and also ensure that it is legible and clear, as business cards have limited space. For instance, cursive fonts might not be a good idea.
Include All of Your Contact Details
Other than for introducing yourself and your designation, the main purpose of the business card is to share your contact details. Ensure that the business card includes updated and monitored telephone numbers and emails so that you don’t miss out on any important communication.
Make Use of Both Sides
There is ample space to include details on a business card, depending on the design you choose. Especially when designing luxury business cards for high-end clients, you will see that a minimalistic design will only have a logo or a logo and a name on the face of the card for a clean, sophisticated look. While the reverse is used to print all the contact information and other details.
Create QR code for Business Cards
The newest trends include an option to create a QR code for a business card. Some people carry a card with only this QR code, which they offer people to scan without handing over the card to them. This automatically saves all contact information into the recipient’s smartphone. There are others who print the standard information on the front and the QR code on the reverse, enabling the person who receives the card to easily save the information.
Select Quality Materials
Once you receive a business card from someone, you automatically place it in your wallet or pocket. If the business card is made of sub-standard materials, it can easily get destroyed with the slightest dampness, tear easily, and even be prone to smudging. Use high-quality materials to convey the quality of your business, plus ensure that the card will last long so that anyone who has it can use it in the future if needed. For example, when considering a visiting card design for an accountant, these are services that might not be needed immediately, so the card should be longer lasting.
Test Before You Print/ Proofread
Business cards are typically printed in large batches, so the last thing you want is a batch full of cards with a spelling error in your name or a design that doesn’t meet your expectations in terms of layout and colour. To avoid this, always request a sample print before proceeding with the final batch.
Add a Call-to-Action
It’s probably a good idea to add a simple and catchy call to action on your business card. If we look at a business card designed for an IT professional, they could include something like, “If you restarted it, and it still doesn’t work, call us now.”
Place Your Headshot on the Card
In online profiles, we take good care to include attractive profile pictures for a good first impression. To make a lasting impression with your business card, include a headshot so that the recipient of the card can associate the friendliness and professionalism that they felt when meeting you with the card, and it will also help them to remember who gave them the card later on. For example, you should consider including your headshot in the business card design if you are an architect, since they will probably seek out your services much later on.
Anim8: Your One-Stop Destination For All Business Card Printing Needs
If you want a professionally designed, high-quality business card that will impress your clients, check out this business card design collection from Anim8. They have a wide range of printing options that can suit your every need.
Here are some of the products that are available right now. If you want a different customised approach, please do contact them and discuss your requirements, and they will be more than happy to assist you.
Single Sided Visiting Cards – Set of 20
Double Sided Visiting Cards – Set of 20
Single Sided Visiting Cards – Curved Edges – Set of 100
Double Sided Visiting Cards – Curved Edges – Set of 100
Single Sided Visiting Cards – Plastic – Set of 100
Double Sided Visiting Cards – Plastic – Set of 100
Special Design – Visiting Card for Law Professionals – Set of 100
Check out these amazing creative ideas, and get your very own business card right away from Anim8